Gurugram (Haryana) [India], December 2 (HBTV): As sustainability moves from a corporate buzzword to a business mandate, EcoMedia Solutions Private Limited has launched as India’s first end-to-end integrated sustainability solutions company, enabling governments, corporates, and brands to transition from intent to measurable impact.
Founded by Rumjhum Gupta, a global sustainability and communications strategist, EcoMedia Solutions is built on the belief that sustainability is not a vertical but the backbone of modern business strategy. The company combines technology, data, consulting, and communication to help organisations embed sustainability principles across their value chain, spanning assessment, compliance, carbon management, stakeholder engagement, sustainable storytelling, and strategic communication.
‘At a time when the world is racing to balance growth with responsibility, sustainability can no longer be an add-on; it must be integrated into how organisations operate, communicate, and evolve,’ said Rumjhum Gupta, Founder and CEO of EcoMedia Solutions. ‘EcoMedia Solutions was created to help businesses achieve this alignment through actionable, tech-backed, and measurable frameworks that translate sustainability ambition into tangible outcomes.’
Through its suite of specialised services, including sustainability strategy, 360-degree SDG consulting, BRSR and ESG reporting, carbon management and offsetting, tech-based circular economy solutions, and sustainability-led communication, the company aims to bridge the gap between sustainability intent and execution. Its approach is designed to help organisations future-proof operations, strengthen investor confidence, and build brand differentiation through measurable impact and transparent reporting.
Marking its launch milestone, EcoMedia Solutions introduced its flagship innovation, EMS (Environment Media Solutions), a patent-filed platform that integrates sustainability intelligence into media planning, buying, and event execution. Designed for advertisers, agencies, and event organisers, EMS is India’s first unified system that measures, manages, and reports sustainability performance across OOH, DOOH, print, digital, and experiential formats. It supports sustainable media procurement, green event management, circular economy integration, BRSR-compliant reporting, and real-time carbon analytics.
‘EMS is not just a product; it is proof that technology can make sustainability measurable and actionable,’ added Gupta. ‘It helps brands and agencies strike a balance between creativity, accountability, and climate consciousness, ensuring every impression counts for the planet.’
With India’s advertising and activation industry growing at nearly 20 per cent annually, sustainability has become a key factor in procurement and partnership decisions. However, standardised tools to evaluate the environmental performance of campaigns remain limited. EMS aims to fill this gap by enabling organisations to demonstrate climate accountability, comply with evolving ESG mandates, and lead the transition toward responsible communication.
‘Our mission is simple — to make sustainability measurable, accessible, and mainstream,’ said Gupta. ‘EcoMedia Solutions and EMS together are a step toward building a business ecosystem where purpose and profit coexist seamlessly.’
The company is developing a pipeline of technology-driven sustainability products aimed at advancing carbon accounting, compliance intelligence, and responsible supply chains.
(ANI)