Jaipur (Rajasthan) [India], October 19 (HBTV): Diwali is a time of lights, joy, and sweets, but one shop in Jaipur has taken the festive spirit to an opulent level. The store, Tyohaar, has made headlines for offering sweets infused with 24-carat gold and silver, transforming traditional mithai into luxury delicacies.
Located in the city’s Vaishali Nagar area, the outlet is drawing attention with its Swarn Bhasm Paak—made using 24-carat edible gold—and Chaandi Bhasm Paak, infused with silver ash. Prices range from INR 45,000 to INR 1.11 lakh per kilogram.
Behind these exquisite creations is Anjali Jain, a Chartered Accountant turned entrepreneur, who said the concept was inspired by her interest in Ayurveda and traditional Indian recipes. She wanted to create something both luxurious and meaningful.
‘Today, this sweet is the most expensive sweet in India. Its price is INR 1,11,000. Its appearance and packaging are also very premium. It is packed in a jewellery box, and its making includes Chilgoza, which is the most expensive and premium dry fruit today,’ Anjali told ANI.
‘It is being infused with real edible gold, also called gold ashes. Twenty-four-carat gold, known as Swarna Bhasma, is being infused in it. We are also applying gold work on it, bought from a Jain temple, which is animal cruelty-free. It is coated with saffron and topped with pine nuts. Hence, its price is very high-end. The gold ash we have incorporated comes from Indian Ayurveda. So, anything that reflects Indian tradition is inherently priceless,’ she added.
Diwali, known as the festival of lights, is celebrated across India to mark the victory of good over evil. It commemorates Lord Rama’s return to Ayodhya after defeating Ravana, celebrates the blessings of Goddess Lakshmi, and for Sikhs, signifies the release of Guru Hargobind Ji from imprisonment.
(ANI)