Safer roads start here: Kia India and TSL Foundation flag off 'Kia Buckle Up' in Gurugram, ushering in a new era of road safety innovation

HORNBILL TV

In a significant move to strengthen road safety infrastructure in the National Capital Region, Kia India and the TSL Foundation officially flagged off the Kia Buckle Up initiative in Gurugram.

Gurugram (Haryana) [India], July 31 (HBTV): In a significant move to strengthen road safety infrastructure in the National Capital Region, Kia India and the TSL Foundation officially flagged off the Kia Buckle Up initiative in Gurugram. The campaign aims to install 750 crash barriers at high-risk, accident-prone locations across the city in close coordination with the Gurugram Traffic Police.

The launch event was attended by senior officials, including the ACP of Gurugram Traffic Police, along with representatives from Kia India and the TSL Foundation, which is the implementing partner for the initiative.

The Buckle Up project is designed to reduce road fatalities and improve commuter safety by reinforcing physical infrastructure at blind turns, major intersections, and highways with heavy traffic. The crash barriers, equipped with modern safety features, are intended to act as critical buffers for both motorists and pedestrians.

Speaking at the event, the ACP of Gurugram Traffic Police said, 'Gurugram has witnessed a steady rise in vehicle movement over the years. This initiative by Kia India and TSL Foundation aligns perfectly with our mission to create a safer road environment for all citizens.'

Key representatives present from Kia India included Mr. Joonsuk Cho, Chief Sales Officer; Mr. Kapil Bindal; Mr. Sajal Jaiswal; and Mr. Mandeep Singh. From the TSL Foundation, attendees included Mr. Sahil Arora, Ms. Apoorva Sharma, and Ms. Subhi Kishore.

Mr. Joonsuk Cho remarked, 'At Kia, safety is an uncompromisable core value. Buckle Up is a reflection of our ongoing efforts to create a tangible impact towards making Indian roads safer. Through strong partnerships with enforcement agencies and community stakeholders, we aim to deliver lasting safety outcomes.'

Mr. Sahil Arora, CEO of TSL Group, added, 'Through strategic collaborations with law enforcement and corporates like Kia India, we can deliver scalable solutions that directly impact public safety on the roads. We're proud to be a part of this life-saving initiative.'

This public-private collaboration stands as a model for proactive and impact-driven interventions in road safety, placing citizen welfare at the heart of development efforts.

(ANI)