Ambikapur (Chhattisgarh) [India], July 18 (HBTV): Chhattisgarh Chief Minister Vishnu Deo Sai visited Ambikapur Railway Station on his way to a three-day training camp of the Bharatiya Janata Party (BJP) being held in Mainpat.
Speaking to ANI, CM Sai said, ‘The three-day training camp of the BJP will be very beneficial for the development of Chhattisgarh.’
BJP MP Brijmohan Agrawal, who was also present, emphasised the broader benefits of the event, stating, ‘Organising the three-day training camp of the BJP in Ambikapur will help promote tourism and increase employment in Ambikapur.’
Earlier, in a significant move, the Chhattisgarh government led by CM Vishnu Deo Sai decided to formally transfer the trademark of JashPure—a unique brand of natural, forest-based food products crafted by tribal women in Jashpur district—to the Department of Industries.
The decision is in line with Prime Minister Narendra Modi’s Vocal for Local campaign and aims to expand production, institutional branding, and global outreach.
According to an official release, JashPure represents more than a brand; it is a symbol of women’s entrepreneurship rooted in traditional wisdom. Managed by tribal women from Jashpur, the initiative focuses on producing natural, nutritious, and preservative-free food products, while also supporting sustainable livelihoods.
The brand processes Chhattisgarh’s rich agricultural and forest resources into value-added products marketed in eco-friendly packaging. These products are free from artificial colours, preservatives, and flavourings, and aim to capture the essence of the state’s soil and the dedication of its indigenous women.
JashPure offers a variety of traditional and health-focused products made using mahua and millets. Beyond commercial value, it serves as a powerful model for women’s economic empowerment—over 90 percent of its workforce comprises tribal women who oversee production and packaging.
Through JashPure, these women are gaining financial independence and transforming traditional knowledge into products that meet modern market standards.
Samarth Jain, a young scientist from Jashpur associated with the initiative, said that efforts are underway to reposition mahua as Forest Gold or Green Gold, distancing it from its traditional association with liquor.
According to Jain, this rebranding is expected to accelerate JashPure’s transformation into a global brand and unlock new opportunities for forest-produce gatherers and local entrepreneurs across Chhattisgarh.
The historic transfer of the JashPure trademark is expected to increase demand for raw materials and create additional employment opportunities for tribal women.
(ANI)